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This matters because it shows that Black Friday is more popular than Cyber Monday in Europe, and companies should focus their marketing efforts on Black Friday rather than Cyber Monday. Most European consumers are aware of Black Friday, but Cyber Monday is not as well known. It also highlights the potential for businesses to capitalize on the increased spending during these sales, as well as the need to be prepared for the increased demand. This statistic is important because it shows the increasing popularity of Black Friday and Cyber Monday sales in Germany, which could have a significant impact on the retail industry. Online shoppers in Germany are expected to spend 5.7 billion euros during Black Friday and Cyber Monday sales in 2022, a billion euros more than in 2021. This indicates that Black Friday still has a strong presence in the Canadian market and should be considered when planning marketing and promotional strategies.

This matters because it shows that Black Friday is still the most popular shopping day for Canadians, despite the growing popularity of Cyber Monday and Boxing Day. In 2022, 33% of Canadian consumers planned to take advantage of Black Friday deals, while only 20% planned to shop for deals on Cyber Monday and Boxing Day. Black Friday Vs Cyber Monday: Statistics Overview Online retail sales in Italy for Black Friday and Cyber Monday increased from 1 billion euros in 2018 to 1.8 billion euros in 2021. 21.2% of online searches for Black Friday come from the US, and 12.9% come from Germany.Īlmost 90 million people shopped online on Black Friday in 2021, compared to 77 million on Cyber Monday.